Understanding SEO


This eBook aims to make you more aware of the opportunities SEO presents and more confident in the ability to do it yourself.


If you type a term in the search engines and press the ‘enter’ key, you receive a summary of website results which include that search term. Have you ever asked yourself why a select number of these web sites rank much better than others? If so, then you definitely should know that it’s because of a powerful online marketing strategy called Search Engine Optimization (SEO).

SEO is really a technique which helps search engines find and rank your website better than the majority of other websites in reaction to a search query. The results you will get from successful implementation of SEO will pay back all your efforts in learning it many times over.

In this eBook, we aim to give an overview of some different aspects of SEO and provide a selection of resources for further study.