Description

Social media plays a crucial role in a business. Influencers are and will continue to be the future of advertising.

Old-fashioned advertising campaigns via TV, radio and banners on the Internet are making way for the popular millennial that (usually) advertises brands on social media platforms, mainly Instagram. Influencers replace the billboard and TV commercial. And this strategy works for businesses where old-fashioned marketing does not, scientists say.
Nowadays they belong to the fixed mix of marketing methods of many major brands.