Description

Video has always been around. In fact, its marketing potential has always been apparent to a lot of online marketing professionals. The truth is video marketing’s promise has always been well known, but what makes today so different is the fact that we now have the technology to deliver on these promises.

The problem now is that there’s so much video out there that most of them simply don’t have an impact. Just like with any other type of marketing, return on investment is crucial.

This book has a slight twist however, as we focus on the concept of return on effort. Your job is to spend as little time doing something while earning as much profit from that activity as possible.