Description

Being a digital marketer means thinking about things that could impact on the face of marketing. And one of the things that could have the biggest impact of all is artificial intelligence.
AI and machine learning have the potential to completely change the face of internet marketing, rendering many older strategies obsolete even. Only by preparing for those changes, can you ensure that your websites manage to hold their position in the search engine results pages, that your advertising campaigns remain profitable, and that your services remain relevant.

This course will help you to prepare, and explain a number of concepts:
• AI vs Machine Learning
• How to conduct SEO since Google is an “AI first” company
• Chatbots
• Programmatic advertising
• Big data
• RankBrain
• Digital assistants
• Data science
• SQL
• Latent Semantic Indexing
• The future of internet marketing