Description

AI and machine learning have the potential to completely change the face of internet marketing, rendering many older strategies obsolete. Only by preparing for those changes, can you ensure that your websites manage to hold their position in the search engine results pages, that your advertising campaigns remain profitable, and that your services remain relevant.

This book will help you to prepare, and explain a number of concepts:
• AI vs Machine Learning
• How to conduct SEO since Google is an “AI first” company
• Chatbots
• Programmatic advertising
• Big data
• RankBrain
• Digital assistants
• Data science
• SQL
• Latent Semantic Indexing
• The future of internet marketing